Recently they had announced Rahul Gandhi as Congress' Dhoni - now L K Advani should come forward as BJP's Shane Warne
"Harshad Pandit" <harshad.pandit@gmail.com>
03/06/2008 13:38 |
Also check out the name of the globosport VP...Anirban Das Blah
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He may have lost the IPL glory to Shane Warne in the last ball of the tournament, but Indian one-day team captain MS Dhoni, also the captain of Chennai Super Kings, has managed to cement his brand image post the series. Dhoni's valuation is expected to take a 25% to 50% leap from Rs 2.75 crore to Rs 3.5-4 crore.
"Post IPL, where Dhoni was juxtaposed with the old guards of cricket, he has reinforced his position. Dhoni is the new Sachin. If you look at Indian cricket today, Dhoni is the only sure and stable figure," said Globosport vice-president Anirban Das Blah .
MS Dhoni is being called the most sought after Indian cricketer, who has the advantage of captaincy, leadership, wicket-keeping, batting and consistent performance.
"He maintained his iconic stature and is the true representation of new India. For most brands, Dhoni will be the first choice, and post IPL, Dhoni will definitely enjoy a significant premium on brand endorsement." added Percept Talent Management COO Vinita Bangard.
Sachin Tendulkar falls in the Rs 3-4 crore bracket today while former skipper Rahul Dravid is a close second to Tendulkar in terms of endorsement fee. However post IPL, Dravid and Tendulkar may not be as hot as the younger players such as Dhoni and Yuvraj in the endorsement circuit.
It seems seniors face a tough challenge from youngsters on all fronts.
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